As 2010 was wrapping up the hip-hop analysts came out in droves to announce it as the year of the all-star feature. Spearheaded by what Kanye West called the G.O.O.D Fridays, nobody could foresee exactly which, or how many celebrated rappers were going to turn up at his studio sessions. There was a tangible atmosphere surrounding the weekly releases, with good reason too: songs like "Monster", "So Appaled" and "Cristian Dior Denim Flow" were quite simply the best things the genre had to offer at the time. Staring at this cover here, using that same iconic red text on black: surely it's justified to feel slightly 'nostalgic' about this small piece of black Americana? I mean... if you don't like being bombarded with catchy, anthemic rap songs on something resembling a weekly basis, then you sir/madame should get out of town, figuratively speaking. That's that #shitidontlike - as the saying goes.
Below you'll find the original by Chicago's own Chief Keef, and one of the most tumblr-ready choruses you'll likely hear this year (again and again). Keef's steady delivery does feel somewhat simplistic, but it's very playful within the context of the instrumental. It's definitely a banger; the sort Lex Luger and Waka Flocka almost patented yesteryear. Now that Kanye, Pusha etc. have destroyed it, and peppered the social-sphere with yet more 'ignant rap gifs', everybody cares. A couple of weeks ago the likes of Wiz Khalifa and Pusha T hopped on twitter to congratulate the youngster on his song-writing. In hindsight, it was just a matter of time before all of this happened.
If you missed "Mercy" and "Theraflu", not only do you need to open your digital eyes...
you need to go to kanyewest.com